Interest does not accrue during the period of the plan. Dealers may sell for less.įinancing available is “Equal payments, no interest” for 24 months (unless otherwise stated) and is only available on request, on approved credit and on purchases of $150 (unless otherwise stated) or more (Gift Cards excluded) made with your Triangle credit card at Canadian Tire, Sport Chek, Mark’s, L’Équipeur, Atmosphere, Sports Rousseau, Hockey Experts, L’Entrepôt du Hockey and participating Sports Experts. **Online prices and sale effective dates may differ from those in-store and may vary by region.
±Was price reflects the last national regular price this product was sold for.
The tire producer / manufacturer and Canadian Tire uses this fee to pay for the collection, transportation, and processing of used tires.ĬANADIAN TIRE® and the CANADIAN TIRE T riangle Design are registered trade-marks of Canadian Tire Corporation, Limited. Rust-Oleum took issue with NARB’s decision, but noted in its advertiser’s statement that “as a supporter of voluntary industry self regulation, Rust-Oleum will take the Panel’s recommendations into consideration in formulating product labeling and advertising.△The tire producer / manufacturer of the tires you are buying, and Canadian Tire is responsible for the recycling fee that is included in your invoice. While Rust-Oleum argued that reasonable consumers could interpret “2X Ultra Cover” or “Ultra Cover 2X” as indicating something other than a claim that the product delivers twice the coverage as other products, the panel concluded that a double coverage performance claim is the natural reading of the product name.īecause the record did not show that Rust-Oleum’s Painter’s Touch 2X Ultra Cover spray paint delivers twice the coverage of other spray paints, the panel recommended that Rust-Oleum discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name. The panel agreed with NAD that the product’s original name – Painter’s Touch Ultra Cover 2X – and current name – Painter’s Touch 2X Ultra Cover – reasonably conveyed a performance claim that the product delivers twice the coverage of other spray paint products. However, the NAD determined that the product name was an express performance claim that Painter’s Touch Ultra Cover 2X delivers twice the coverage of competing brands. In this case, there was no extrinsic evidence of consumer confusion with respect to the challenged product name. In previous cases, NAD has indicated it would not recommend a product name change unless there was extrinsic evidence of consumer confusion, or the product name made an express claim which conveyed an unsupported message. Rust-Oleum agreed to accept NAD’s recommendations except for the recommendation that Rust-Oleum change its product name, which Rust-Oleum appealed. NAD also recommended that Rust-Oleum discontinue its “more solids and pigments” claim. Visual showing “Brand K” achieving in two passes what Painter’s Touch Ultraįollowing its review, NAD recommended that the challenged 2X coverage claims, including the product name, and visuals, be discontinued.“2X’s formulation contains more solids and premium pigments”.
“Delivers twice the coverage as other competitive brands”.“2X double the square foot coverage of other competitive brands”.“You’ll get twice the coverage in a single pass”.“Ultra Cover 2X” (appearing as part of product name).NARB is the appellate unit of the advertising industry’s system of self-regulation and administered by the Council of Better Business Bureaus. Advertising claims made by Rust-Oleum were initially challenged before the National Advertising Division (NAD) by The Sherwin Williams Company, a competing manufacturer of spray paint products. A panel of the National Advertising Review Board (NARB) has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name.
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